Does Car Sharing Contribute to Urban Sustainability from User-Motivation Perspectives?

Mobility, its current state and development perspectives in the future creates challenges with respect to sustainability, first of which is uncontrolled increase greenhouse gas emissions last few decades, while road transport one “sinners” creating long-term negative impact. The second dominance car travel usage passenger transportation segment before latest COVID-19 pandemic accelerated environmental problems. Although recent trends show new, greener patterns consumption, there still a relatively low share consumers acknowledging importance sustainable green preferences. This research study aims investigate sharing from users’ determine most significant factors influencing their choice services ensure upscaling and, thus, contribute urban sustainability. contributes overall scientific discussion on role within particularly following: (1) deeper investigation users motivation Latvia; (2) analyses motivational for car-sharing aspects sustainability; (3) insight into generational differences triggering number users. existing potential were surveyed order attitudes towards it. Socio-demographic variables statistical analysis used identify economic that meaningfully influence services. results this can support further new business models value proposition Latvia, as well preparing policy recommendations promotion transport. These findings are also useful academics during pandemic.